When one thinks of Africa, the word fertility comes to mind. Just randomly tossing a seed anywhere will result in something growing. This is not true with wasabi. Wasabi cannot grow in Africa. Wasabi is a notoriously difficult plant to cultivate, requiring very specific conditions – and that’s where we take our inspiration. Much like the rare and precious nature of wasabi, Conducive Capital specialises in identifying and nurturing unique and valuable opportunities in the South African and African markets that may be overlooked or underestimated by others. Wasabi plants also require meticulous care and attention throughout their growth cycle – like the hands-on support and guidance we provide to start-ups and entrepreneurs we fund, helping them navigate challenges and grow sustainably. Cultivating wasabi requires patience, perseverance and resilience in the face of setbacks. In Africa, we are no strangers to any of those. That’s why we’re perfectly placed to support African entrepreneurship, despite the challenges and uncertainties inherent in the market. Wasabi is renowned for its distinctive flavour profile, which sets it apart from other condiments. Likewise, Conducive Capital seeks out and invests in ventures that offer unique value propositions and disruptive solutions to address the diverse needs of African markets. Finally, with wasabi, the journey is just as important as the destination, which is why we are committed to building lasting relationships, fostering sustainable growth, and creating meaningful impact as we work to empower the next generation of entrepreneurs and venture capitalists, and create the conditions for an environment conducive to growing companies.